Lindy Smith

Creative Director

Lindy directs Amino’s creative strategy, creating a brand and visual identity for Amino that reflects our product and team. All creative execution goes through Lindy’s desk, where she ensures our website, marketing collateral, reports, and countless other pieces are beautiful, sophisticated, and representative of the work we’re doing. Lindy relishes her opportunities at Amino: to collaborate with the bright, inspiring, passionate people she calls coworkers and to build something great.

For 12 years, Lindy has helped people and businesses bring their brand and stories to life through visual design. Before joining the Amino team, Lindy was creative manager at Monetate, one of the world’s leading testing and personalization SaaS companies, where she managed day-to-day creative operations in the U.S. and U.K. Prior to that, she was director of marketing for the Garces Restaurant Group, creating and maintaining a cohesive brand identity for a dining empire that spanned 14 restaurants across 4 cities.

Lindy attended Penn State University, but not for design—she’s proudly self-taught. Lindy currently resides in South Philly with her husband, son, and two cavalier King Charles Spaniels.