Will Luttrell

Founder & CEO

Will Luttrell is a pioneer in brand safety, fraud detection, viewability, and transparency in adtech. As the co-founder of Integral Ad Science, Will created a platform that identifies, stops, and prevents fraud. Amino is Will’s newest venture, adding payments to his efforts in making online advertising aboveboard and transparent. An expert in big data and computational technologies, Will is the leader and architect of Amino.

Will also cofounded Kali, an AI-powered scheduling service, and Disk11 Technology Solutions, which built and managed SaaS products for corporations like American Express. Will lives in Philadelphia, where he’s a strong supporter of the city’s growing tech community.