Apple is the case study for mastering the cash conversion cycle. Last year, the company collected money from consumers…
The Chain Reaction
May 30, 2018
At best, marketers see the finance department as strategic allies, looking to structure the most successful plan for the business.
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3G capital, the investor behind many large CPG brands, started imposing 120-day payment terms with vendors in 2008.
This article was originally seen in AdExchanger “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.
In speaking recently to several top brand marketers about the problems they are dealing with on digital media…
On last week’s episode of “If You Didn’t Work in AdTech You’d Think This Was Illegal”, Digiday outlined how “shady” SSPs steal funds from…
Publishers, fight spoofing and other drains on revenue with 3 tactics to overcome the programmatic black box in digital advertising.
Ads.txt from the IAB Tech Lab is “fantastic” but “incomplete” as a solution to fraud. Will Luttrell offers 2 ways to solve the deeper problems.
Simple concept. Powerful possibilities. How Comcast’s innovations with blockchain will change the future of technology in Philadelphia.
Fraud in online advertising has costly consequences for publishers like The New York Times.