On last week’s episode of “If You Didn’t Work in AdTech You’d Think This Was Illegal”, Digiday outlined how “shady” SSPs steal funds from…
The Chain Reaction
December 19, 2017
In speaking recently to several top brand marketers about the problems they are dealing with on digital media, it became clear that many of them are like new homeowners that […]
September 28, 2017
Publishers, fight spoofing and other drains on revenue with 3 tactics to overcome the programmatic black box in digital advertising.
Ads.txt from the IAB Tech Lab is “fantastic” but “incomplete” as a solution to fraud. Will Luttrell offers 2 ways to solve the deeper problems.
Simple concept. Powerful possibilities. How Comcast’s innovations with blockchain will change the future of technology in Philadelphia.
Fraud in online advertising has costly consequences for publishers like The New York Times.