Publishers, fight spoofing and other drains on revenue with 3 tactics to overcome the programmatic black box in digital advertising.
The Chain Reaction
On last week’s episode of “If You Didn’t Work in AdTech You’d Think This Was Illegal”, Digiday outlined how “shady” SSPs steal funds from programmatic transactions – without buyers or […]
Ads.txt from the IAB Tech Lab is “fantastic” but “incomplete” as a solution to fraud. Will Luttrell offers 2 ways to solve the deeper problems.
Simple concept. Powerful possibilities. How Comcast’s innovations with blockchain will change the future of technology in Philadelphia.
Fraud in online advertising has costly consequences for publishers like The New York Times.