Media Quality Reports Archives

The APAC Balancing Act: Media Quality’s Most Nuanced Market

APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...

August 17, 2026

Brand Safety & Suitability Media Quality Reports

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.

August 10, 2026

Featured Media Quality Reports Research

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.

August 3, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Media Quality Report: 19th Edition

The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

May 7, 2024

Featured Media Quality Reports

Media Quality Report: 18th Edition

The digital landscape has expanded beyond developments we’ve come to expect, and it's clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS’s market-leading global benchmarks to drive business results.

May 9, 2023

CTV & Video Featured Media Quality Reports Mobile & In-App

Media Quality Report: 17th Edition

In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.

September 14, 2022

CTV & Video Efficiency & Optimization Featured Media Quality Reports

Media Quality Report: 16th Edition

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

March 30, 2022

Featured Media Quality Reports Research Resources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...

October 19, 2021

Media Quality Reports Research

IAS H2 2020 MQR Report

Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?...

April 19, 2021

Media Quality Report H2 2019: Top Takeaways

Media Quality Reports Research

Media Quality Report H2 2019: Top Takeaways

The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.

April 14, 2020

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Media Quality Reports

The APAC Balancing Act: Media Quality’s Most Nuanced Market

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

Media Quality Report: 21st Edition

Media Quality Report: 20th Edition

Media Quality Report: 19th Edition

Media Quality Report: 18th Edition

Media Quality Report: 17th Edition

Media Quality Report: 16th Edition

H1 2021 Media Quality Report

IAS H2 2020 MQR Report

Media Quality Report H2 2019: Top Takeaways

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